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Switch

by Chip Heath & Dan Heath

4.0

About the book

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

...packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.

Business Week

Categories:

Management Leadership Personal Development Education Productivity Business Psychology Non-fiction

Language:

English

Length:

305 pages

Author:

Chip Heath & Dan Heath
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