4.0
Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's arrival on the Paris stock market. What makes the French so...well, French?
This was an eye-opener. It explains a lot of my experiences doing business with customers and colleagues in France over the years.
Categories:
Language:
English
Length:
308 pages
Author:
Gilles Asselin and Ruth Mastron
