4.0
Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's arrival on the Paris stock market. What makes the French so...well, French?
Interesting perspective on the differences between French and American culture.
Categories:
Language:
English
Length:
308 pages
Author:
Gilles Asselin and Ruth Mastron
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