4.0
Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's arrival on the Paris stock market. What makes the French so...well, French?
Interesting perspective on the differences between French and American culture.
Categories:
Language:
English
Length:
308 pages
Author:
Gilles Asselin and Ruth Mastron
Au Contraire
by Gilles Asselin and Ruth Mastron
4.0
Recommended by
Derek Sivers
Brave New War: The Next Stage of Terrorism and the End of Globalization
by John Robb
4.0
Recommended by
Ryan Holiday
The River of Doubt: Theodore Roosevelt's Darkest Journey
by Candice Millard
4.0
Recommended by
Ryan Holiday
