To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.
Good to Great is an exceptional book that provides valuable insights into what separates great companies from their merely good counterparts.
Categories:
Language:
English
Length:
300 pages
Author:
Jim Collins