4.0
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.
Good to great summarises the findings from extensive research into what makes certain high performing companies outperform their peers.
Categories:
Language:
English
Length:
300 pages
Author:
Jim Collins
