3.0
How small, one-of-a-kind businesses can break through among giants
Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys-and win. Retail expert George Whalin identifies and explores twenty-five highly popular and profitable independent stores from around the country. Unlike the mom-and-pops of yesteryear, these businesses embrace technology and innovation, generate word of mouth, and turn their size into an advantage.
Readers will be inspired by how these independent stores are thriving and take away lessons they can apply to their own businesses.
It gives a whole new perspective on independent business ownership and is very insightful.
Categories:
Language:
English
Length:
240 pages
Author:
George Whalin
