So Good They Can't Ignore You

About the book

In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice.

Not only is the cliché flawed—preexisting passions are rare and have little to do with how most people end up loving their work—but it can also be dangerous, leading to anxiety and chronic job hopping.

After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.

So Good They Can't Ignore You will change the way we think about our careers, happiness, and the crafting of a remarkable life.