In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
...clever discussion... an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut.
Categories:
Language:
English
Length:
305 pages
Author:
Chip Heath & Dan Heath