In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Witty and instructive. The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives.
Categories:
Language:
English
Length:
305 pages
Author:
Chip Heath & Dan Heath