In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
...packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.
Categories:
Language:
English
Length:
305 pages
Author:
Chip Heath & Dan Heath