Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm Gladwell’s Blink and The Tipping Point will find many thought-provoking insights in The Upside of Irrationality.
...fascinating and a must-read for those seeking to understand human behavior and decision making...the #1 takeaway I had was the need to test everything.
Categories:
Language:
English
Length:
334 pages
Author:
Dr. Dan Ariely